TAM (Total Addressable Market): The global gaming market is estimated to be worth $174.9 billion in 2020, and it is expected to grow to $217.9 billion by 2023. This is expected to grow to around USD 339.45 billion by 2030 with a compound annual growth rate (CAGR) of roughly 13.55% between 2023 and 2030 The casual gaming segment accounts for a significant portion of this market.

SAM (Serviceable Available Market): We are targeting a specific segment of the casual gaming market, English-speaking mobile gamers which is around 10% of the casual gaming market in India and Southeast Asia, which would translate to around 20 million potential customers.

SOM (Serviceable Obtainable Market): You think you can capture around 10% of the SAM, the SOM would be around 2 million customers. The mobile gaming market in India and Southeast Asia is highly competitive, and you would be investing in marketing and localization efforts to stand out and capture a significant share of the market.

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Here is a table summarising the TAM, SAM, and SOM for our gaming business:

Market Size

TAM $174.9 billion

SAM 20 million potential customers

SOM 2 million customers

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